Privacy Policy

Note: The German version of this privacy policy is the legally binding version. This English translation is provided for informational purposes only.

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent in connection with providing our application.

The terms used are not gender-specific.

Last updated: February 6, 2026

Table of Contents

Controller

Silas Günther
Peterstraße 10
52062 Aachen

Email address: info@dicetable.net

Overview of Processing Activities

The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of Data Processed

  • Master data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication and procedural data.
  • Log data.

Categories of Data Subjects

  • Communication partners.
  • Users.

Purposes of Processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Reach measurement.
  • Remarketing.
  • Organizational and administrative procedures.
  • Feedback.
  • Profiles with user-related information.
  • Provision of our online service and user-friendliness.
  • Information technology infrastructure.

Applicable Legal Bases

Applicable legal bases under the GDPR: The following provides an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be applicable in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6(1)(a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6(1)(f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that the interests, fundamental rights and freedoms of the data subject which require protection of personal data do not override such interests.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains in particular special provisions on the right to access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated individual decision-making including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Note on applicability of GDPR and Swiss DPA: These data protection notices serve both to provide information under the Swiss DPA and under the General Data Protection Regulation (GDPR). For this reason, please note that due to the broader spatial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms used in the Swiss DPA such as "processing" of "personal data", "overriding interest" and "particularly sensitive personal data", the terms used in the GDPR, namely "processing" of "personal data" as well as "legitimate interest" and "special categories of data" are used. However, the legal meaning of the terms continues to be determined under the Swiss DPA within the scope of its applicability.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of processing as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability and segregation of data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. We also take the protection of personal data into account from the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.

IP address truncation: Where IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not necessary, the IP address is truncated (also referred to as "IP masking"). The last two digits or the last part of the IP address after a period are removed or replaced by placeholders. The truncation of the IP address is intended to prevent or significantly impede the identification of a person by their IP address.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator for users that their data is transmitted securely and encrypted.

Transfer of Personal Data

In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and in particular conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are revoked or no further legal bases for processing exist. This applies to cases in which the original processing purpose ceases to apply or the data is no longer needed. Exceptions to this rule exist where legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the retention and deletion of data that applies specifically to certain processing operations.

Where there are multiple specifications regarding the retention period or deletion deadlines for a piece of data, the longest period always prevails. Data that is no longer required for its originally intended purpose but is retained due to legal requirements or other reasons is processed exclusively for the reasons justifying its retention.

Retention and deletion of data: The following general periods apply for retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets as well as the work instructions and other organizational documents required for their understanding (§ 147 Abs. 1 Nr. 1 i.V.m. Abs. 3 AO, § 14b Abs. 1 UStG, § 257 Abs. 1 Nr. 1 i.V.m. Abs. 4 HGB).
  • 8 years - Accounting vouchers, such as invoices and cost receipts (§ 147 Abs. 1 Nr. 4 und 4a i.V.m. Abs. 3 Satz 1 AO sowie § 257 Abs. 1 Nr. 4 i.V.m. Abs. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. hourly wage slips, operating cost statements, calculation documents, price labels, as well as payroll documents insofar as they are not already accounting vouchers, and cash register receipts (§ 147 Abs. 1 Nr. 2, 3, 5 i.V.m. Abs. 3 AO, § 257 Abs. 1 Nr. 2 u. 3 i.V.m. Abs. 4 HGB).
  • 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to handle related inquiries, based on previous business experience and customary industry practices, is stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Start of the period at the end of the year: If a period does not expressly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the period-triggering event occurred. In the case of ongoing contractual relationships within which data is stored, the period-triggering event is the time when the termination takes effect or the legal relationship otherwise ends.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to obtain confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: You have the right, in accordance with legal requirements, to request that data concerning you be deleted without undue delay, or alternatively to request restriction of the processing of the data in accordance with legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request its transfer to another controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Provision of the Online Service and Web Hosting

We process the data of users in order to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to deliver the content and functions of our online services to the user's browser or device.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved). Log data (e.g. log files concerning logins or data retrieval or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online service and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing operations, procedures and services:

  • Provision of online service on rented storage space: For the provision of our online service, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host"); Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
  • Collection of access data and log files: Access to our online service is logged in the form of so-called "server log files". Server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, a message confirming successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization and stability of the servers; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally resolved.
  • netcup: Services in the field of providing information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: netcup GmbH, Daimlerstraße 25, D-76185 Karlsruhe, Germany; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.netcup.de/; Privacy policy: https://www.netcup.de/kontakt/datenschutzerklaerung.php. Data processing agreement: https://helpcenter.netcup.com/de/wiki/general/avv/.

Use of Cookies

The term "cookies" refers to functions that store and read information on users' devices. Cookies may also be used for various purposes, such as for the functionality, security and convenience of online services as well as for creating analyses of visitor traffic. We use cookies in accordance with legal requirements. Where necessary, we obtain the prior consent of users. If consent is not required, we rely on our legitimate interests. This applies when storing and reading information is essential to provide explicitly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online service. Consent can be revoked at any time. We clearly inform about the scope and which cookies are used.

Notes on data protection legal bases: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to the storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the device is closed. For example, the login status can be saved and preferred content can be displayed directly when the user revisits a website. Likewise, user data collected using cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g. when obtaining consent), they should assume that these are permanent and that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consents they have given at any time and also file an objection against processing in accordance with legal requirements, including via the privacy settings of their browser.

Current setting: Not set – Change cookie settings

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further information on processing operations, procedures and services:

  • Processing of cookie data based on consent: We use a consent management solution in which the consent of users to the use of cookies or to the procedures and providers mentioned within the consent management solution is obtained. This procedure serves to obtain, log, manage and revoke consents, in particular regarding the use of cookies and comparable technologies used for storing, reading and processing information on users' devices. As part of this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing operations and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid having to repeat the request and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to assign the consent to a specific user or their device. Unless there are specific details about the providers of consent management services, the following general information applies: The duration of consent storage is up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information about the scope of consent (e.g. relevant categories of cookies and/or service providers) and information about the browser, system and device used; Legal bases: Consent (Art. 6(1)(a) GDPR).

Registration, Login and User Account

Users can create a user account. During registration, users are informed of the required mandatory information, which is processed for the purpose of providing the user account on the basis of contractual obligation fulfillment. The data processed includes in particular login information (username, password and an email address).

When using our registration and login functions and the user account, we store the IP address and the time of each user action. Storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. This data is generally not shared with third parties unless it is necessary for the pursuit of our claims or there is a legal obligation to do so.

Users may be informed by email about events relevant to their user account, such as technical changes.

  • Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or phone numbers); content data (e.g. textual or visual messages and contributions as well as related information, such as authorship details or time of creation); usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Log data (e.g. log files concerning logins or data retrieval or access times).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; organizational and administrative procedures. Provision of our online service and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Deletion upon termination.
  • Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing operations, procedures and services:

  • Registration with pseudonyms: Users may use pseudonyms as usernames instead of real names; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • User profiles are public: The profiles of users are publicly visible and accessible.
  • Deletion of data upon termination: When users have terminated their user account, their data regarding the user account will be deleted, subject to any legal permission, obligation or consent of the users; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).
  • No obligation to retain data: It is the responsibility of users to back up their data before the end of the contract in case of termination. We are entitled to irretrievably delete all user data stored during the term of the contract; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Contact and Inquiry Management

When contacting us (e.g. by mail, contact form, email, phone or via social media) as well as within the framework of existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary for responding to contact inquiries and any requested measures.

  • Types of data processed: Contact data (e.g. postal and email addresses or phone numbers); content data (e.g. textual or visual messages and contributions as well as related information, such as authorship details or time of creation). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing: Communication; organizational and administrative procedures; feedback (e.g. collecting feedback via online form). Provision of our online service and user-friendliness.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
  • Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR).

Further information on processing operations, procedures and services:

  • Contact form: When contacting us via our contact form, by email or other communication channels, we process the personal data transmitted to us for the purpose of responding to and handling the respective inquiry. This generally includes information such as name, contact information and, where applicable, additional information communicated to us that is necessary for appropriate handling. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR), Legitimate interests (Art. 6(1)(f) GDPR).

Web Analytics, Monitoring and Optimization

Web analytics (also referred to as "reach measurement") is used to evaluate the visitor traffic of our online service and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can recognize, for example, at what time our online service or its functions or content are most frequently used, or invite reuse. Likewise, we can identify which areas require optimization.

In addition to web analytics, we may also use testing procedures to test and optimize different versions of our online service or its components.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, may be created for these purposes and information may be stored in a browser or on a device and then read. The information collected includes in particular websites visited and elements used there as well as technical information, such as the browser used, the computer system used and information about usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, location data may also be processed.

Furthermore, users' IP addresses are stored. However, we use an IP masking procedure (i.e. pseudonymization by truncating the IP address) to protect users. In general, no clear data of users (such as email addresses or names) is stored in the context of web analytics, A/B testing and optimization, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, detection of returning visitors); profiles with user-related information (creation of user profiles). Remarketing.
  • Retention and deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion". Storage of cookies for up to 2 years (unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal bases: Consent (Art. 6(1)(a) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).

Further information on processing operations, procedures and services:

  • Matomo (without cookie consent): Matomo is a privacy-friendly web analytics software that is used without cookies and in which the recognition of returning users is done with the help of a so-called "digital fingerprint", which is stored anonymously and changed every 24 hours; with the "digital fingerprint", user movements within our online service are recorded using pseudonymized IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. The user data collected through the use of Matomo is only processed by us and is not shared with third parties; Legal bases: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://matomo.org/. Security measures: IP masking (pseudonymization of the IP address).
  • Matomo: Matomo is a software used for the purposes of web analytics and reach measurement. When using Matomo, cookies are generated and stored on the user's device. The user data collected through the use of Matomo is only processed by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal bases: Consent (Art. 6(1)(a) GDPR). Deletion of data: The cookies have a maximum storage duration of 13 months.

Changes and Updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and please check the information before contacting them.

Definitions

In this section you will find an overview of the terms used in this privacy policy. Where the terms are legally defined, their legal definitions apply. The following explanations are primarily intended to aid understanding.

  • Master data: Master data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, phone numbers, email addresses), dates of birth and specific identifiers (user IDs). Master data forms the basis for any formal interaction between persons and services, facilities or systems by enabling clear assignment and communication.
  • Content data: Content data comprises information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself but also includes metadata that provides information about the content, such as tags, descriptions, author information and publication dates.
  • Contact data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, phone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
  • Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the manner in which data is processed, transmitted and managed. Metadata, also known as data about data, includes information that describes the context, origin and structure of other data. It may include details about file size, creation date, document author and change histories. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, messages on social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, as well as audit logs used for tracking and reviewing operations.
  • Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data encompasses a wide range of information that shows how users use applications, which features they prefer, how long they spend on certain pages and which paths they navigate through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences and potential problem areas within digital offerings.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using such personal data to analyze, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used for analyzing system problems, security monitoring or creating performance reports.
  • Reach measurement: Reach measurement (also referred to as web analytics) is used to evaluate the visitor traffic of an online service and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online services can, for example, recognize at what time users visit their websites and what content they are interested in. This enables them, for example, to better adapt the content of the websites to the needs of their visitors. Pseudonymous cookies and web beacons are frequently used for reach analysis purposes in order to recognize returning visitors and thus obtain more precise analyses of the use of an online service.
  • Remarketing: "Remarketing" or "retargeting" refers to the practice of, for example, noting for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
  • Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, whether it is collecting, evaluating, storing, transmitting or deleting.

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